Strengthening Healthcare
Choices with API Personalization

HealthSparq Consumer Design

Company: Cambia Healthcare Solutions
Title: Mobile App Design, Employer Blue Cross Blue Shield Insurance Plans, Design System.
Role: Sr. Consumer Experience Designer
Stakeholders: Research, Engineering, Content Writers, Product Design.

Challenge Statement: Health plans and health systems come together to provide patients with a quick and efficient way to assess symptoms and get a recommended care venue, appointment, and cost comparison 24/7. Health plans struggle with providing members with real-time information within the tools regulated for finding a care venue. In particular, the ability to assess symptoms and route members to the 'right' venue while providing choices based on cost and care recommendations from your mobile phone.

Based on over thirty in-person interviews with Health Systems, the development of a mobile-first solution that supports consumers’ healthcare decisions with intelligent and actionable recommendations was required.

  1. Register symptoms to condition algorithms that drive medical recommendations.

  2. Schedule appointments for medical services

  3. View cost to facilitate empowered healthcare choices

  4. Utilize virtual medicine by enabling a telehealth visit or geo-locate to the nearest healthcare facility.

Get Care.png
onboarding.png
Help Text.png
when do you need care.png
Pain Level.png
type symptoms.png
area of pain.png
Matching Symptoms.png
symptoms top.png
Recommendation question.png
Venue of CAre.png
Recommend.png

While exploring Get Care lo-fi concepts with the team I was managing the design system integrated with the Brand Guidelines for cross-functional teams.

HS icons.png
HSQ color.png
Treatment Data HSQ.png